GDPR & Geomarketing: Some statements of lawyer Schmidt when geoda …
(Copyright Foto: Björn Schmidt)
When does geodata fall under the application of GDPR and when does it not? This is an important issue for the branch of Geomarketing.
The GDPR-Lawyer of infas 360, Björn Schmidt, answered this question in his article „Geodaten und die DSGVO“ published in the German Journal „Business Geomatics“ in July 2018.
Here you will find a short summary of the main points
- You have to take into account if the geodata describes a natural person or not (e.g. tracking data of a person vs. buildings)
- If the objects are non-personal you can still relate them to personal data, because of the georeference.
- As you can relate every geoobject to a (georeferenced) person, the non-personal geodata still stays non-personal.
- But if the geodata is part of a process that works with direct personal data such as a scoring or profiling of a natural person GDPR has (of course) to be applied.
Summary by Michael Herter, taken from the following German article
http://www.business-geomatics.com/bgx/2018/07/23/geodaten-und-die-dsgvo-ein-spannungsfeld/
For further questions please contact Consulting@infas360.de